ASHA JELANI

ASHA JELANI

ASHA JELANI

Creative Everything

Asha J. Bynoe-Berry is a multidisciplinary Creative Director, Art Director, and Creative Producer based in Los Angeles, California.

Raised between the rhythms of music, home videos, and storytelling, Asha’s creative perspective was shaped early by her father’s collection of MiniDV tapes, a deep appreciation for cultural history, and her Caribbean heritage. These influences continue to inform her work today, inspiring a practice rooted in memory, identity, community, and the ways culture is passed from one generation to the next.

With over six years of experience across fashion, beauty, lifestyle, music, and experiential marketing, Asha develops culturally informed creative work that bridges heritage and contemporary storytelling. Her background in film production, combined with expertise in art direction and creative production, allows her to move seamlessly between concept development and execution, building campaigns, experiences, and visual worlds that feel both strategically grounded and emotionally resonant.

Whether developing global product launches, experiential activations, artist-driven campaigns, or brand storytelling initiatives, Asha approaches every project with a deep curiosity for people, culture, and the stories that connect them.

Asha is also the founder of @ARTFULMINDSONLY, a new emerging platform. Stay tuned.

Ash

CONTACT
asha@manifest333.com
@a5haa

Select Clients: NOCTA, Better World Fragrance House, Nike

SERVICES INCLUDE:
Strategy
Creative Strategy, Brand Strategy, Campaign Development, Brand Consulting, Creative Consulting

Creative
Creative Direction, Art Direction, Artist Development, Concept Development, Visual Research, Proficient in Adobe Suite apps.

Film
Screenwriter, Director, Producer.

Production
Creative Production, Production Management, Photography, Video Production, Video Editing, Experiential & Event Production

Marketing
Content Creation, Social Media Strategy, Community Building, Partnerships & Collaborations, Influencer Gifting & Seeding, E-Commerce Content, Launch & Rollout Planning

EDUCATION
San Francisco State University, B.F.A. 2020, Cinematic Arts